G4TechTV Canada broadcasts live from E3 Business and Media Summit: TV’s most in-depth coverage of the Oscars® of the gaming world


TORONTO, July 3rd, 2007 – G4 Canada is pleased to offer viewers the inside edge on the E3 Business and Media Summit, an exclusive invitation-only tradeshow for the gaming industry. Viewers will be treated to an all access pass to be among the first to get the scoop first-hand from Sony and Microsoft press conferences and find out about industry wheeling and dealing as well as the latest and greatest in games and hardware product announcements.

G4 Canada will air 16 hours of original live programming as well as broadcast repeats from the E3 trade show floor starting Tuesday, July 10 between 9:00 a.m. ET/PT and 1:00 a.m. ET/PT until Friday, July 13.

Now in its 13th year, the E3 Business and Media Summit, formerly known as the Electronic Entertainment Expo, previously attracted up to 60,000 entertainment and gaming enthusiasts but will close its doors to the public this year for the first time. This year’s invitation-only event is now open exclusively to gaming industry professionals, journalists and VIPs to showcase the hottest games and equipment before they hit the consumer market and offer the industry’s elite an opportunity to schmooze.

Programming highlights:
Tuesday, July 10, 2007
§ Live E3 preview show – 9:00 p.m. to 11:00 p.m. ET/PT
§ Live Microsoft spotlight – 11:00 p.m. to 1:00 a.m. ET/PT

Wednesday, July 11, 2007
§ Live Sony and Nintendo spotlight– 12:00 p.m. to 5:00 p.m. ET/PT
§ Live E3 day one coverage – 6:00 p.m. to 9:00 p.m. ET/PT

Thursday, July 12, 2007
§ Live E3 day two coverage - 6:00 p.m. to 9:00 p.m. ET/PT

Friday, July 13, 2007
§ Live E3 day three coverage - 6:00 p.m. to 8:00 p.m. ET/PT

As part of the special E3 Business and Media Summit special coverage, G4 Canada will also air a one-hour sneak preview of Comic Con 2007 on Thursday, July 12 at 9:00 p.m. ET/PT. The 38th annual Comic-Con 2007 is expected to attract more than 120,000 die hard comic book fanatics from July 26 to 29 for a four-day celebration of all things pop culture.


Andrea Gagliardi
Dir. of Public Relations & Consumer Mktg
Rogers Media Television
OMNI 1&2, G4, The Biography Channel

545 Lakeshore Blvd W.
Toronto, On M5V 1A3


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About G4 in Canada
G4 Canada (formerly TechTV Canada) launched in September 2001. G4 is the one and only television station that is plugged into every dimension of games, gear, gadgets and gigabytes. Owned Rogers Media Inc., the channel airs more than 24 original series. G4 is available on digital cable and satellite. For more information, see www.g4tv.ca.